Custom websites, automation and AI
Your idea. Unboxed at full scale.
From a website to an AI team of your own. We think along critically, build fast and show you a working version first.
Thirty minutes · free · you talk to Joris himself
By Harold, our AI consultant · free · in your inbox within two working days
Measured, not promised
- 1 dayfrom the first day of building to a live web shop
- 36versions of that shop in two weeks, each one reversible with a single message
- 1 dayfor a complete practice website, updated with a WhatsApp message
- 23 minfor the first full analysis of a real website, with six corrections by an independent reviewer
How we work
Fast when you want it. Critical where it counts.
Not just any AI, but the quality and structure of Joris's work at TomTom and Quatt. We steer on data, and we say so when something is not a good idea. Three agreements on every project:
Joris stands behind it
Everything we deliver passes independent AI reviewers first, then Joris. Only then does it go live or out the door.
Your brain is yours
Everything we gather is and stays yours, also if we stop. Stored confidentially, kept apart from other clients.
Every version reversible
Every version is kept and can be undone with a single message. Our own web shop can do that for each of its 36 versions.
What we do
From website to AI team, and everything in between.
Growing without hiring, or a problem that has to go now: we think it through with you, steer towards what actually works and build it. A selection of what we make.
Websites and web shops
Fast, findable and accessible. Built so you can change it yourself with a single message.
Connecting and automating
Almost any system, including old ones without a connection: then AI reads along through the screen, an export or email. After that, quotes, planning and reports run by themselves.
Your own AI team
Assistants that schedule, answer, research and think along, over WhatsApp, email or Slack. Like our George and Harold, but for your business.
A data brain for your business
Everything your business knows in one place, searchable by meaning. It grows with you, stays tangible and stays yours, also if we stop.
Findability and growth
SEO, your Google Business Profile, Pinterest and campaigns. Measured, not guessed.
Looked after, A to Z
We put everything where and how it belongs: secure, backed up and always yours to take along. With us, regulation is nothing to worry about. Your business, your data.
Not on the list? Ask Joris
From cardboard to production
We fold your idea into something that works.
Cardboard first: quick, real and easy to refold. Only when it is right does it go into production.
Tell us
You tell us where you want to go. Joris thinks it through critically, Harold measures where you stand.
Book a call
See it in cardboard
A working first version at its own address, within days. You click through it and tell us what should be better.
Refold it
A change is not a new project: you often watch it take shape while you look on. Every version is kept.
Checked, live and yours
What we deliver is checked by independent reviewers first, then by Joris. What we learn goes into your brain and stays yours.
The team
A person who stands behind it. An AI team that never stands still.
At the centre is your company's brain. Around it, we put the roles you need. George, Harold and the reviewers already run here; the rest we build to measure.
Joris
Founder, your point of contact
Brings the quality and structure of his work at TomTom and Quatt. Thinks along, decides and stands behind every project. You talk to him, not to an account manager.
The assistant AI
Schedules, arranges and remembers. Here he is called George.
The consultant AI
Researches, reads the numbers and guards the goal. Here: Harold, who checks for work every two minutes.
The reviewers AI
Check every piece of work before it goes out.
Customer questions
Answers questions over WhatsApp, email or your site, in your tone.
Your brain
Quotes and invoices
Prepares them, follows them up and keeps track of what is open.
Findability
Keeps track of how you are found, and says what could be better.
Reporting
Puts what matters on one page, every morning.
Your role
Missing one? Tell us, and we build it.
Every role above is AI, and says so. Joris is a person, and stands behind it.
Curious which team your business needs? Ask Joris
Trust
AI is the tool. Your data is the foundation.
Even before our first call we gather what there is to know about your business, and after that everything from the project and your team. It goes into a brain of your own that grows with you, stays tangible and is always yours. The rules we build in from the first version.
- Yours, also after us
- The brain belongs to your business. If we stop working together, you take all the information we gathered with you and simply carry on.
- Grows, stays tangible
- Searchable by meaning, with semantic search on a Qdrant index of your own. The more goes in, the more you get out, and you can always see what is in it.
- Confidential by default
- Kept apart from other clients, with access only to what is needed. Stored where and how it belongs, secure and backed up.
- Critical and traceable
- We learn along, but test what we learn against the facts. Every decision is recorded, so you can always see why something is the way it is.
Built in from the first version
- GDPR
- Cookies
- AI Act
- Accessibility
- Company details and consumer law
- The rules of your sector
We are not a law firm. Where you need a lawyer, we tell you so.
What we do not do
- Build what you do not need. If something is not a good idea, we say so.
- Build for the quick win. What we set up has to keep helping your business for years.
- Pretend AI is a person. George and Harold say they are AI.
- Promise what we have not measured. No made-up client logos, no made-up numbers.
From the CardboardLab
What we build for you, we run ourselves first.
No made-up client logos. This is work we actually did, with the numbers as we measured them.
Website · WhatsApp lane · consultant
A medical practice
A complete new practice website, built in one day. The doctor changes his site with a WhatsApp message and puts it live with one word. Standing rule: patient data never goes to an AI model.
Knowledge site · bilingual · sources checked
Rugpijn, wat nu?
A self-help site about lower back pain, with a self-test and content that follows the Dutch GP guideline. Open about how AI drafts the texts and how they are checked.
Visit the siteAnalysis · Harold · independent review
The first analysis
Harold went through rugpijnwatnu.nl in full. An independent reviewer checked everything and made six corrections. 23 minutes in total. That is how we make your free analysis too.
Request your free analysis
The difference
An IT firm, DIY with AI tools, or Cardboard?
| Traditional firm | DIY with AI tools | Cardboard | |
|---|---|---|---|
| First version | Often after months of process | Fast, if you know what to ask | In days, at its own address |
| Who thinks along | An account manager | Nobody, you steer yourself | Joris himself, critical and backed by data |
| Checks | Whoever builds it tests it | Whatever you check yourself | Independent reviewers, then Joris |
| Rules and security | Often a separate project | Your problem | Built in from the first version |
| Knowledge | In heads that leave | In your own head and loose prompts | In a brain that stays yours |
| Risk | Big, before you see anything | Small, until it really has to work | Small: the call and the analysis are free, so go ahead and unbox |
Your first step
Choose how to start. Both free.
Talk to Joris about what you want to achieve, or let Harold find out where you stand first. You meet our AI team at the very first step.
A call with Joris
After thirty minutes, you know what is possible, where to start and whether we fit.
- Thirty minutes, by video, phone or at your office
- You talk to the builder himself, not a salesperson
- George sends you a few times within one working day
Free analysis
What do customers see when they look you up? Harold finds out, a reviewer checks it and Joris reads the report.
- Your site, findability, reviews, rules and competitors
- Three things you can improve tomorrow
- In your inbox within two working days
Questions
What you probably want to know.
What does it cost?
The call and the first analysis are free. What a project costs depends on what you need. We discuss that in the call, before you are tied to anything.
How soon do I see something?
You see the cardboard, the first working version, in days and not in months. Our own web shop was live on the first day of building. When we start is something we agree on together.
Is this just a chatbot?
No. AI is our tool, your data is the foundation. Even before our first call we gather what can be found about your business, and after that everything you and your team bring in and everything the project produces. It goes into a brain of your own that you search by meaning (semantic search on a Qdrant index): it grows with you and stays tangible. We learn along, stay critical, and Joris stands behind the result.
Who owns the brain?
You do. Everything we gather about your business and your sector is stored confidentially and remains the property of your business. If we stop working together, you take it with you and simply carry on with all the information.
Do I need to know about AI myself?
No. You know what your business needs, we turn that into something that works. You do not have to install or learn anything.
Can you connect our old system too?
Almost always. If a system has a connection, we use it. If it does not, AI reads along through the screen, an export or email. We replace nothing that works.
Are George and Harold real people?
No, they are AI assistants that we built and supervise. Joris is real, and responsible for everything they do.
Think big. Start in cardboard.
First a call or a free analysis. Then cardboard, then production. And every step keeps working for your business afterwards.